Instagram engagement is the most important topic one can search for on google. You must be also looking for some good information about Instagram Engagement. If so, then you are in right place, we are here with a complete article on Instagram Engagement.
In this article, we will be discussing what is Instagram Engagement? Why Instagram Engagement is Important? How you can increase your Instagram Engagement? So, let us quickly start our article right now.
Instagram is amongst the big media sharing content platform. People came here to share their stories, photos, videos, reels privately or publicly. They create followers and then these followers engage with your content. In simple words, we can say this is a cycle of an Instagrammer. That’s so simple right, let’s go a bit deeper into it.
What is Instagram Engagement?
Instagram engagement is nothing but how your followers are reacting to your Instagram Posts, Stories, Reels, and any other media content. In here reacting means no. of likes, saves, comments, shares, Stories views, and Direct messages too on your Instagram. So this what Instagram engagement is, quite simple isn’t it. Let’s quickly go to our next topic why it is so important.
Why Instagram Engagement is Important?
If you do not have any plan to monetize your Instagram account then Instagram engagement is mere some numbers. But, if your goal is to ultimately earn some dollars from your Instagram account then this will be your oxygen to live.
Why we are saying this? Because unlike other Social Media platforms you don’t need to have to be tens of thousands or millions of subscribers to earn money. You can start earning money with as small as 1000 followers. But here is the twist, Instagram only pays to those Content creators whose overall Instagram Engagement rate is above Instagram’s average engagement rate i.e. 3%.
Below than the average Instagram Engagement rate will not do good for you. So our next question comes in how can you increase the Instagram Engagements? Don’t worry, our next section of this article cover the ways you can increase your Instagram Engagements.
How you can increase Instagram Engagements?
If you are on Instagram to make some good money then you have to have a good engagement rate. Without which you are just wasting your time producing irrelevant content. There is no rocket science to increase your Instagram Engagements. You just need to follow some basics on how you can create engaging content and increase your Instagram Engagement. Here are some tips you can follow:
- Know your audience before start creating contentBefore you even start creating content do a detailed study about your audience. Check out the demographics details about the audience. Check when your audience used to be more active on Instagram. That is the best time you can post your content on Instagram. This will also help you understand your audience’s likes or dislikes. Based on all this information you can create content that is more engaging.
- Be Original and RelevantWe have seen that often content creators are creating videos that are already viral or there on Instagram. Taking inspiration is not bad, but copying the content is not good. You will definitely not going to get so much more engagement than the original one. So it’s better you create original content of yours. And be relevant to what your audience wants.
- Use only High-resolution imagesInstagram also recommends using High-Resolution Images in your content. This also helps in increasing the number of followers and higher engagement rates. Don’t use blurry or low-resolution images, that will only help you lose some followers only.
- Include Videos, Stories, Carousel posts, IGTV, and Instagram Reels in your Content Calendar.Don’t rely only on Instagram Posts when you have many other features too. Keep adding new videos, Instagram Stories, Carousel Posts, do live IGTV, and Share Instagram reels.
- Write relevant and catchy captionsDon’t forget to add captions with all the relevant hashtags. Why lose any space promoting your content. You cannot add 2200 words to your image or video post. That’s in the caption where you can put a good description or about us or brand promotion.
- Use CTAs, locations, Polls, Quizzes, Scales, and Stickers to engage with peopleInstagram gives you additional features to create engaging content. You can add Call to Action, add locations to your content, Share Polls asking people to vote, Ask Quizzes, Add scales, and various other stickers to increase engagements.
- Consistency is the key to successRemember the only way you can increase your engagement is to post your content consistently on Instagram. People tend to follow only those creators who are consistent.
These are some tips that you can follow to increase your Instagram engagements.
In this article, we have covered all the important questions about Instagram Engagements. We have started with a little introduction about Instagram engagement. Further, we have dig into a little deep about Instagram Engagement. What are the types of Engagement people do on Instagram?
Moving further, we have also answered Why Instagram Engagement is important? In this section, we also learned that Instagram pays only if your Engagement rate is above their average Instagram Engagement rate i.e. 3%.
Later, we have also discussed how you can increase your Instagram Engagements. In this section, we have given 7 tips that will help you increasing Instagram Engagements.
We have tried to keep the language simple for better understanding. But in case you have some doubts you can definitely comment below.