Color has the incredible power to influence people’s thoughts, feelings, and emotions. This is exactly why choosing the right brand colors is important.
When you’re starting a new business, one of the first things you’ll do is create a logo. As part of your logo creation, you need to figure out which colors to use.
As simple as this sounds, it’s something that you should take into careful consideration. Depending on the type of business that you run and the message that you want to convey, you need to figure out which colors represent your brand in the best way.
Whether you go for crimson red, bright yellow, or classic white, the colors that you choose will make a huge difference to the way customers interact with your brand. The colors impact human psychology to change their perception and behaviors.
While every color has an impact on branding, we’re going to focus specifically on the color green in this article.
The Color Green
When you think of the color green, what comes to your mind? Maybe it’s a dense forest or your garden at home.
Green is closely associated with nature, and studies show that being surrounded by greenery can promote calmness, relaxation, and balance. It’s a color that reflects life and renewal, and it can make you at peace.
Green in Branding
Green is a popular color for logos and brand designs because of its ability to evoke positive emotions. People often associate green with spring and summer. The color represents new life and new beginnings.
Many brands use green in their logos to reflect an environmentally friendly appearance. For example, brands that focus on sustainability or solar energy might choose green to convey an eco-friendly message.
However, brands that aren’t in the sustainability realm may still use green in their designs. Green reflects peace, tranquility, and hope. It can also reflect wealth and ambition in some situations.
Using Green in Your Branding
If your brand message promotes peace, balance, and regeneration, it’s a good idea to include some green colors in your logo. By choosing one or more shades of green, you can evoke the right emotions and feelings in your audience, which can positively impact their consumer behavior.
You don’t need to stick exclusively to green when designing your logo or choosing your brand colors. You can combine it with black or white, or even another bright color, such as blue, yellow, or red if you wish.
You could also use multiple shades of green in one design. Search for a great light green hex code and pair it up with a complimentary darker green color code when using graphic design software. Using multiple shades of green will add depth and character to your design, while still reflecting the messages of peace and tranquillity.