A big factor that holds many construction companies back is the fact that jobs are rarely done on time and on budget. However, there is another common problem for construction companies. One of the biggest obstacles to growth for a construction company is the fact that there are so many gaps between projects.
What is construction manager to do when the job is done on time but there is nothing to move on to next? This is why lead generation is so important. When you have your lead generation strategy working well, there is never a shortage of work.
In this article, we will go over how to get your lead generation strategy improved so you can be getting more construction jobs lined up.
1 – Optimize your website
Your failure to cultivate good leads could be the fault of your website. This is the link between you and a potential client so it needs to be a very good site. The page speed should be very good so people landing on your site don’t click away. This is why it’s good to have an IT team so your site is always performing well from a technical standpoint.
Your site should have a blog section that uses SEO techniques to bring in organic traffic. When people arrive on the site make sure to have clear calls to action so the visitor knows how to proceed and navigate to where they can get the information they need to be able to talk to you.
2 – Use inbound marketing
You should be using some inbound marketing techniques so that you aren’t just collecting leads but are cultivating high-quality leads that are likely to convert into clients.
This involves using ways to attract the right candidate to you instead of you looking for them. You should have paid ads with videos that are published regularly on platforms where your ideal customer is frequenting. If it’s on Linkedin, or Youtube then this is where you want to target your ads.
Then, have a social media presence that publishes content that is helpful to people that would want to hire your company. As they move from your social media to your website, have a sales funnel capture to guide them through the journey to become a lead.
3 – Outbound marketing
In the construction industry, outreach still works so it is important to go out looking for the ideal client in addition to your other lead generation techniques.
This involves things like cold calling which can still be effective. It isn’t easy and your sales team has to be very good but finding the right people to call can still work. You should also have a member of the team that focuses on prospecting so they have a steady stream of prospects to cold call.
Make sure to get the emails of the potential leads so you can always follow up with them after a call and see about getting them into the funnel.
