Facebook Live is a broadcasting feature Facebook added to its platform back in the year 2015. Initially, Facebook Live has been introduced to some Celebrities with a verified Facebook page. Dwayne Johnson “The Rock” was the first person to use this Facebook Live.
Facebook Live gets an awesome response from fans all over the world. And it took no time for Mark Zuckerberg to figure out that Facebook Live gonna blow up the industry.
And put a dedicated team of over 100 engineers to include a dedicated tab for Facebook Live by the end of March 2016.
Soon, in April 2016, Facebook rolled out Facebook Live to the world. And since then, a lot of people have started streaming their live content on Facebook.
But still, there are lots of people who find it difficult to use Facebook Live and are confused about what Facebook Live actually is and how to use it. If you’re one of them, then you are in the right place.
In this article, we will make it easier for you to understand what Facebook Live is. Reasons you should start using Facebook Live? How to use Facebook Live on Mobile?
So, before delaying it more, let’s quickly start our Guide on Facebook Live.
What is Facebook Live?
Facebook Live is a live streaming feature you can use to live stream videos on Facebook. Yes, you heard it right; you don’t even need expensive equipment, or a Studio, or a Broadcasting Station. Just you and your phone or desktop and a good internet connection (High-Speed Wifi, or 5Gs Mobile data), that’s it.
You can easily access this feature right from your profile or Facebook page. We can say that it’s not like the traditional broadcasting service like TV. On Facebook Live, you can choose to whom the video will be broadcast, which isn’t possible on TV.
You can also engage with your audience while streaming Facebook Live video. That’s also not possible on TVs and other Streaming Applications like Amazon, Netflix, etc.
That’s how we can simply understand what Facebook Live is. Let’s move on to our next section to see the reasons you should start using Facebook Live.
Reasons You Should Start Using Facebook Live
Yes, this is one of the main important questions: Do you really need to stream the Facebook Live videos? Right, why should I use it if there is no reason?
Let’s explore some of the reasons you should be using the Facebook Live video feature.
#1 First and foremost, if you want to monetise from your Facebook Live video content
Facebook helps Video creators and video publishers monetize from Facebook Live video. Yes, you can earn dollars, sounds like a good reason, right? Facebook gives you two options to earn money.
- Fan Subscriptions: Yes, if you are doing a Facebook Live video, then Facebook will give you an option to set a Subscription fee. You can ask your followers and audience to let you pay a recurring fee to support creating more videos. But to monetise from this feature, you need to have a Facebook page. A Facebook profile is not eligible for Monetisation. And then have to meet facebook’s eligibility criteria to earn from Fan Subscriptions.
- Stars: This is another way Facebook rewards the Facebook Live video creators. Your Fan can purchase these stars and send them to you to support creating more live streams. Facebook has made it easier for you to set a Stars target for a particular Live Stream. You can easily add overlays to your videos from Creator Studio. These overlays can use to display targets, automated thank-you cards. Facebook will credit $0.01 for every star received to your account.
- In-stream Ads: That is another way you can earn some good dollars while streaming your Facebook Live video. Facebook currently provides image and post-roll ads for a video with a minimum length of 60-180 seconds. Also, you can monetise with Facebook’s mid-roll ads during your Facebook Live videos.
Keep in mind that to monetise from your Facebook Live Video, your content should be authentic and original. And you should remain within Facebook’s community guidelines while creating Facebook Live streams.
These monetisation options are available for Facebook Live videos streaming on Facebook Pages, Groups, and Events as of now.
#2 To run a live event using Facebook Event
Though the Facebook event has been in existence since 2005, Facebook has recently added its Facebook Live feature within the Facebook event.
You just need to select the Facebook Live option while creating the Event. These can be any type of event, whether business events, Cultural events, Performances, Live Gaming sessions, Educational sessions, fundraising events, etc.
Facebook also gives you the option to add a Donate button on your live videos for your fundraising events. Remember, this option is only available to qualify a Facebook page.
#3 To bring in a Guest to your Facebook Live video
Yes, you can also do a guest interview live video on Facebook. Remember, it is currently limited to a single person.
This option can be used if you want to share some expert advice with your audience or want to talk about a debate with an industry professional. You can also take up the questions from your audience and engage with them.
#4 To launch a brand, Business, or Product of your Business
What is the best place to launch a brand or product than a place filled with 2.8 million people? See, even you don’t need to rent a hall or stadium.
Just need a good creative team, some high-resolution cameras, and you are good to go. You can use the Creator app to set all the launch events.
#4 Interact with your Audience face-to-face live from Messenger rooms
If you are a coach, trainer, or Tutor, you can go live directly with a Messenger room. This will give you the convenience of holding a video call environment with a limit of 50 users at a time.
There is nothing more engaging than to present your brand, your story, and your business to your customer in real time. Generally, in other ways of advertisement, you don’t know what are your customers or audience feel when watching your content.
But in Facebook Live, it was just like a face-to-face conversation going on. Your audience can engage with you by liking, sharing, and commenting on your live comment feeds.
And you can also react to or respond to the comments. That way, you can build trust and a strong relationship with your customer or audience.
These are some reasons you can start using Facebook Live now. Now that you know the reasons, let’s quickly move to the next section and see How do How to use Facebook Live.
How to use Facebook Live on a Mobile Phone?
To use Facebook Live on a Mobile phone, you need a high-quality camera phone. Just follow the steps below to go live with Facebook Live.
- Open your Application Launcher and go to the “Facebook App” and tap to open the app.
- Right in the front of your Facebook profile home screen, tap on the “Live video” tab just below your Profile image. Or go to your Facebook page, group, event, or room, and tap on the “Live video” tab.
- Your Live video panel will appear with the “camera” on. Switch to the camera that best suits your arrangements.
- After setting the camera, add a Facebook Live video description by tapping on Tap to add a description and clicking on the “Add button to add it to your Facebook Live.
- After setting the description, click on “Start Live Video”, and your Facebook Live video will start.
- And to end the Video, click on the “Finish” button just at the bottom right corner of the screen.
And that’s how you can use Facebook Live videos.
Conclusion
In this article, we have taken all the important questions one may have regarding Facebook Live. Right from the beginning of a little introduction, we move to What is Facebook Live. Moving further, we have also listed the reasons why you should be using Facebook Live for all your live streaming.
Later in this article, we will also go through how you can use Facebook Live video on your mobile phone.
Hope by now you can do your very first Facebook Live video. In case you have any doubts, you can just comment below, and we will be happy.
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