With more than 2 billion downloads in a few years, TikTok is one of the few social media platforms to grow this rapidly.
Today, the platform boasts a billion active users every month. The sheer number of downloads, daily views, and new uploads create a buzz that prompts people to check out this video-sharing app.
TikTok encourages short-form video content and lets you post videos that are up to a minute long.
In this article, we will discuss this fastest-growing social media platform. We will also tell you all that you need to know about TikTok.
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History of TikTok
Launched in 2018, TikTok is a product of ByteDance, a TikTok company. ByteDance acquired Musical.ly and launched it as TikTok. Before the launch, Musical.ly was a video-sharing app that allowed users to create 15-second videos and share them in their circle.
Musical.ly introduced lip sync videos and gave content creators a plethora of dialogue choices. The app was immensely popular and had over 100 million downloads at the time of the acquisition.
Users leveraged Musical.ly to create a video which was then shared on Instagram and other social media platforms.
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Difference Between TikTok and Musical.ly
While TikTok also focuses on short-form content, it was never restricted to lip-syncing content. The tool offers music and audio filters with which viewers can create their videos.
TikTok has the reactions feature wherein users can record their reactions to a video and share it.
Other unique features of TikTok include digital well-being. Here, the viewers are alerted if they spend more than two continuous hours on the app.
Over the years, TikTok has risen to be more than just a video-sharing platform. Although it originated from Musical.ly, today, you will find hashtag challenges, magic trick videos, funny videos, and other dance videos. With every passing day, the scope of video creation on TikTok is only increasing.
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Rising Popularity of TikTok
There have been multiple instances in the recent past where TikTok was the most downloaded Android app of the month. Today, TikTok is available in over 150 countries and 70+ languages.
The US dominates the platform and has 65.9 million TikTok users in the US. Here are some of the key factors that have contributed to TikTok’s growth story.
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Celebrity Endorsement
Celebrities such as Jimmy Fallon, Aashika Bhatia, Kaukai Salaider, and others have played a crucial role in boosting the platform’s popularity. According to the latest marketing report, 25% of TikTok videos feature a celebrity or influencer.
TikTok encourages celebrity partnerships for product promotions, and event launches. Many such celebrities not only post on TikTok but also promote the platform on their Facebook or Instagram handles.
Simplified Content Creation
TikTok has simplified the process of content creation. Here, you can record within the app and post it instantly. TikTok encourages authentic content and you do not need to subject your videos to detailed editing before posting them online.
As this is short-form content, the video creation effort is minimal, and you can create more videos.
A look at the popular TikTok brands will reveal that they post videos 3.52 times a week. Recommended post for you about 31 Unique TikTok Video Ideas.
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Simplified Viewing
Most social media platforms require you to follow others to view their content. That way, you need to invest your efforts in building a presence before you can make the most of TikTok. However, TikTok simplifies this process by automatically playing videos when you launch the app.
The algorithm identifies the type of videos that you engage with to show you more content that you are likely to enjoy. This ensures a better viewing experience, and users get lost in a sea of content. The addictive nature of TikTok content and the seamless transition to the platform helps new users get hooked to the platform.
Localized Content
By organizing contests based on local themes, TikTok encourages localized content. The ‘1 million audions’ is an annual content that TikTok organizes in different countries. Here, the participants are given a theme on which to create a video.
The contest is a massive success every year and gets TikTok millions of video views. By encouraging content creators to come up with localized hashtags, TikTok promotes local talent. Localized content makes the viewers feel more involved. This has contributed to the platform’s growing popularity on a global scale.
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TikTok for Brands
The rising popularity of TikTok has caused brands to use it as a marketing channel. TikTok branded challenges, paid advertisements, and banded filters are some of how brands use the TikTok platform.
When compared against other social media platforms, TikTok has a significantly higher engagement per post.
Here, for every 100 views, you can expect 12 engagements. The engagements may be in the form of likes, comments, or shares.
Since the average TikTok viewer is highly receptive to the content, it presents brands with an excellent opportunity to showcase their products.
The TikTok space is dominated by a younger audience, most of whom are under 30 years of age. Thus, if your brand product focuses on a Gen Z target group, TikTok is the ideal place for all your digital marketing.
TikTok is a preferred marketing channel, and videos promoting brand events get over 20 million views. The popular ones that while thousands of brands are active on TikTok, Samsung, Chevrolet and Amazon are among.
With established businesses and mark their presence that the TikTok marketing provides small brands with a fair opportunity to compete.
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Future of TikTok
While TikTok is growing at a steady pace, there is no guarantee that it will reach the popularity of YouTube or Facebook.
If the platform wants to maintain its growth, the creators will need to innovate on the features. Regular updates of new features will give the user base engaged and prevent them from drifting to other platforms.
In the present times, there is no dearth of social media options. A marketing-friendly attitude is a key to survival in such a rat race.
However, with more brands eager to include TikTok in their marketing campaigns, the future does look promising.
We expect that in the coming days, TikTok will capitalize on the brand engagements to steer its growth. Over time, it will emerge victorious in the rat race of social media success.
Thus, we have established that TikTok is a fun and engaging platform that can be addictive. The platform has the potential to become a market leader in the digital world. Capitalizing on its features while focussing on the addition of newer updates will give TikTok an upper hand.
While TikTok carves its success story, let us sit back and enjoy the thrilling world of social media marketing.
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